VI借助于一切可见的视觉符号在企业内外传递与企业相关的信息。VI能够将企业识别的基本精神及其差异性，利用视觉符号充分地表达出来，从而使消费公众识别并认知。
VI transfer and business-related information by all  visual symbol both inside and outside of the  enterprise . VI  which be able to identify the basic spirit and  differences of enterprise and make full use of visual symbols to express,  obtain recognition and awareness from consumer public.